Vision
To be the leading bus company in Kuala Lumpur, known for superior customer services and innovation
Objectives
Achieve a market share of 40% within 5 years
Achieve a return on investment on 10% within 5 years
The strategy map would be like this...you may add if you have other creative ideas...
Discuss...
What about continuous improvements?
Benchmark? Put it in the benchmarking process...
Step 1: Identifying the functions or activities to be benchmarked, and performance measures
Step 2: Selecting benchmark partners
Step 3: Data collection and analysis
Step 4: Establishing performance goals
Step 5: Implementing plans
Think of this, and we will discuss later....
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